A new campaign aims to attract foreign investment and international talent, entrepreneurs and businesses to the UAE. Under the umbrella brand of United Global Emirates, the campaign includes a series of digital commercials that highlight the UAE’s many USPs for businesses, including its safety, a multicultural talent pool, and incentives like low custom tariffs and zero income tax.

“We are launching “United Global Emirates”, an international campaign to highlight the benefits and incentives that the UAE offers to help entrepreneurs go global,” said His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai. “We invite talents from all over the world to make their ideas a reality in the #United_Global_Emirates.”

His Highness Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, said the campaign will ensure that the UAE remains among the world’s strongest economies over the next 50 years.

“The launch of our new economic campaign aims to secure the UAE’s position as one of the strongest global economics over the next 50 years. Our nation will build on its entrepreneurial achievements to reinforce its status as a prime destination for talent, expertise & investments,” he said.

Go Global from the UAE

The campaign will highlight the incentives that the UAE offers to entrepreneurs, start-ups and investors of all sizes and stages. Dubai’s knowledge economy is built on its ability to win over and retain talent, with 85 per cent of the city’s population comprising of expatriates. A raft of measures has been introduced to further raise the city’s appeal for talent from diverse fields like investors, innovators, scientists, doctors, skilled professionals and entrepreneurs.

The campaign, which aims to reassert the UAE’s position as one of the world’s most dynamic, competitive and innovative business hubs, comes as the country turns 50 this December. It will emphasise the most promising sectors for investment and the outstanding lifestyle in the UAE, positioning the country as an ideal destination to live in, work and invest.

United Global Emirates will build on the UAE’s ‘Impossible is possible’ brand to reassert the nation’s status as a magnet for investment, creativity, innovation and achievement – a place where big ideas can be transformed into reality. It will highlight the features that make the UAE a global nation, attractive to more than 190 nationalities.

Ranking among the leading countries in the world in 100 global development indicators, the UAE benefits from significant economic stability and a conducive business environment, owing to its strategic location, strong financial reserves, large sovereign wealth funds and sustained government spending. It has direct airline routes to more than 250 cities around the world and is a major player in the international trade networks with shipping lines to more than 400 cities.

There are more than 40 free zones in the UAE that have competitive capabilities and advantages, making it ideal long-term investments. Moreover, the UAE does not impose income tax on individuals, investors or corporates, with the exception of oil companies and branches of foreign banks, with custom tariffs ranging from 0 to 5 per cent.

The UAE saw the third-best improvement in the latest IMD World Talent Ranking, moving up from the 30th to 24th position. “This is mainly driven by its improvement in the readiness factor (3rd up from 13th) in which it performs strongly in various indicators including graduates in sciences (17th), availability of skilled labour (2nd), availability of senior managers with significant international experience (2nd), availability of competent senior managers (1st) and inbound student mobility (6th),” the IMD report said. In terms of its appeal (the extent to which a country taps into the overseas talent pool), the UAE stood at the 12^th position in the IMD World Talent Ranking 2020.